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When we say Digital Marketing, we have to say that there's a lot of different types of them and we really mean a lot.
In fact, we believe that there are 11 categories in which your business will do better than others. Below you can see the ones we are referring to.
Let us identify which one is best for your business and see it grow.
web design
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design.
While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.
Websites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page.
The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets.
Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.
brand & identity
So far we've learnt that brand is a relationship and brand identity is the design. Brand is intangible and brand identity is tangible. We know that you don't design a brand, but you build a brand instead. And we've learnt that what you design is brand identity.
What we discussed so far comes together as the process of branding. Branding is a process. It is a disciplined process involved in creating a unique name and image for a product, company or service in the consumers’ mind.
Branding can be a genuine game-changer.
The discipline has come a long, long way, form starting out as the stamping of marks of ownership on the backsides of cattle...Through the manufacture of identities for products competing on supermarket shelves.
To the creation of complex marketing and communications glue for countless global organizations.
Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.
Web developers, or ‘devs’, do this by using a variety of coding languages. The languages they use depends on the types of tasks they are preforming and the platforms on which they are working.
A front-end dev takes care of layout, design and interactivity using HTML, CSS and JavaScript. They take an idea from the drawing board and turn it into reality.
What you see and what you use, such as the visual aspect of the website, the drop down menus and the text, are all brought together by the front-end dev, who writes a series of programmes to bind and structure the elements, make them look good and add interactivity. These programmes are run through a browser.
Social Media
Marketing
Social media marketing is the process of working on marketing through, you guessed it, social media.
With social platforms like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online need to invest in social media marketing in order to grow their following and reach a whole new pool of potential customers.
Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on Facebook, but if you specialize in B2B, LinkedIn is the one for you. If you’re a ‘visual business’, then Instagram is the ideal. We could go on and on, but you get the point. You should be on social media if you aren’t, but how do you market on social media?
We can show you how is done. Just book a free consultation and we'll tailor a package that works for your business.
DESIGN
What is design? Most people think that design is about making things look pretty – a decoration. Art. But design is as much an art as it is a science. Cold and calculated process. Sometimes the detriment of pretty. Yet, the design is not allowed to fail.
Design is for everyone and no one in particular. Website and mobile app design, as well as design in general, is a complex yet subtle process, it’s more than making things pretty.
Humans speak through languages and things speak through design. It seems today that nobody claims to speak a foreign language they haven’t studied but everybody thinks they know design.
Let’s dive deep into the world of design and try to understand why it is so important and what purposes it serves.